Posts Tagged Online

The Premium Virtual Tour

A Virtual Tour can take many forms and look very different in the minds of buyers and agents in different regions.   How do you want to portray your listing and your brand?

FloorPlanOnline Virtual TOur with photos, video and floorplan

1886 Newport Mansion Virtual Tour by FPO

There has never been a larger range of quality in online real estate marketing.  On the lower end of the spectrum, many agents take a few mls photos and create a slide show.   On the high end agents will pay professional photographers and TV crews to come in at night and film the sunset over the listing.

Buyers expectations are changing as well.  Three years ago 10 photos of the listing set the listing apart from the competition as a premium listing.  Today  most buyers seem to expect to see very detailed information about the listing  including photos, video and a floorplan. 20 plus quality photos has become the norm.

A recent survey showed that Buyers most want to see photos first, FloorPlans Second and video third.

If you are trying to attract buyers, There are a few appraisers and engineers out there that you can hire to sketch the floorplan of your listing.  You may also spend a heap of money on a high end photographer.

There is a simple solution. You can hire  the Services of  FloorPlanOnline.  The FPO service provider will photograph and measure your listing, and create a top of the line Virtual Tour including an interactive floorplan.  I know of no other single property website that delivers such a quality representation of the property.

Im not alone in my analysis of the high quality of FloorPlanOnline.  Here are a few other takes:

StarPower, the organization of the top 1/2 of 1% of agents Included FloorplanOnline as its 14th recommended supplier. Sue Addler, the top agent in New Jersey, and current Star of the month, Uses FloorPlanOnline on her listings.

“This has been the best value and service I have leveraged in my Real Estate Career” -Tami Garneau

TechSavvyAgent recently highlighted FloorPlanOnline in a Video interview – calling FPO “Very Tech Savvy”.
[youtube=http://www.youtube.com/watch?v=MOcZCmXsdng&fs=1&hl=en_US]

FPO has been recommended by real estate guru Barbara Cochran on the Today Show.
[youtube=http://www.youtube.com/watch?v=RL3PjvVlbps&fs=1&hl=en_US]

Mike Muller Highlighted FPO 2.0 in his weekly Radio Show “the m files

FloorPlan Online is a recommended tool in the Real Estate tool book “My Blue Goose”.

FloorPlanOnline is simple, effective and affordable. Visit www.FloorPlanOnline.com to register for free. Since its not subcritpion, there is no long term contract – just pay per tour to try it out.

Full Disclosure: While I firmly believe in the product and service, I’m biased on this topic, as I’m the Marketing Director For FloorPlanOnline.

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The Airport is a Person.

I shouldn’t have done it, but did.
Twice.

Kansas City has a very easy to use medium sized Airport that is in the middle of nowhere. Like many, I get to spend lots of quality time at this modern transportation hub. While waiting on a flight to Atlanta for ReTechSouth, The Public Address system was droning on… “Please Report unattended bags”. “Amanda Hugandkiss to the White courtesy phone”. You know,the normal background noise. But then I was caught off guard. The Flat PA system voice said “Follow KCI on Twitter, @KCIairport and friend us on Facebook”.

KCI on Twitter social media

The airport is @KCIairport on Twitter.

Over the PA system? That bugged me. It seemed very George Orwellian. Big Brother was telling its people where to obtain taxi service and to follow them on Twitter. Every 7 min the message was replayed. Using the The Public Address system to a captive audience to gain followers is a bit over the top.
So that’s essentially what I tweeted.

That was a Mistake.

Twitter is a type of PA – My semi rude tweet was blasted out there. Just as the captive audience had been told to follow KCI on Twitter over the PA – in the same way I publicly addressed my dislike for their method. Then it got personal. The airport – it / he/ she / they / @KCIairport started following me. They engaged me. They were nice.

It was an ah-ha moment for me. A Place, is now a person…wow. It may be easy for you to grasp, but that’s hard for me to get my head around. Do we have to treat every THING like a PERSON?

Social media photo from twitter

The Empty Delta Flight.


Two weeks ago I was with the family and delayed and frustrated while transferring planes in Detroit. The Delta Airlines flight crew was not around. While entertaining my daughter we looked out the airport window at our Delta plane sitting in the sun with no crew. The empty Plane was older, and missing some paint on the nose cone. In fact, it looked the opposite of “Shiny and new”. I photographed the plane. The tweet with the photo said: “Dear Delta, Our Plane needs a crew and a paint job.” I uploaded the remark and pic to twitter and facebook too.

I shouldn’t have.

When on Twitter, should we all talk nice from our work related accounts? Frequently that means puppy dogs and rainbows, not religion or politics. But now it may also mean don’t call out corporations or things or places thinking inanimate objects – such as corporations or airports are immune. They are people doing their jobs. My negative opinions are not said and forgotten – they stick around, and reflect back upon me.

On the flip side – if your business is not listening to or participating in social media you are ignoring the conversation. You have decided to turn your back on those customers.

But even as a satisfied customer - not one who complains often and knows better, I was willing to open up with my displeasure on twitter. Your happy clients are providing you valuable live testimonials about your service and products. What could you do with live testimonials? What could you do to help resolve an issue to prevent a boil over?

For the record – Delta sent me an apology letter with free miles. KCI no longer broadcasts “follow KCI on Twitter” via the PA, and I have learned first hand that places and corporations are people.

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Star Power: The Top Tier Realtor Conference Review

This was my first time at a Star Power Conference and my first time in Nashville TN. What a cool (Read HOT) town!
Thanks to Nashville expert and National TV personality Brian Copeland (@nashvillebrian) I had the hot tips on where to eat via Twitter. The best was Mad Donnas. I give it 4.5 stars – the same number of stars you could see at any given moment at the Star Power Convention.
A “Star” is selected and crowned each month. Next months Star is FloorPlanOnline customer Sue Adler (@sueadler) I believe there are around 200 current stars, with most of them at the event. Typically Stars are the top 1/2 of 1% of agents nationwide. They sell tons of listings, make tons of money and in my experience are very approachable, humble and willing to share information with their competition. How cool is that? Also willing to share and help people was former real estate agent and the events Headliner Dave Ramsey Dave’s talk was inspirational, helpful and entertaining.
The Event, classes and hallway conversations included talk about Marketing, technology and how to grow business in today’s social online market. There were cool people to chat with around every corner. Ive long admired Chris Smith (@techsavvyagent) who walked up to our booth and was so impressed with FPO 2.0 he recorded an interview with me on the spot!
Below, check out my brief review of the event that includes photos and video. The video was created on my iphone using the cool ReelDirector app.

[youtube=http://www.youtube.com/watch?v=ys32QZRepsc&hl=en_US&fs=1]

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Social Media Smallvolution with FPO

FPO Chris Drayer FloorPlanOnlineFloorPlanOnline has a funny and a bit of an odd History Starting with a Vacation in Denmark.   Network Solutions recently got wind of the story and interviewed CEO Kris Cone,  where they discussed our company’s origin and our current Social Media Program.

Ive been fortunate to be in the position to help FloorPlanOnline grow our Social Media presence  – and its rewarding to get this organic positive feedback.

One Section of the article is below with the link to the whole story as well.

Here is the link to the story by Steve Fisher.

How have online social media tools like Facebook, Twitter and Blogs helped you market your business?

“Social media has helped with Viral Sharing of property tours and FloorPlanOnline services. Back to the greatest challenge, the more our customers, their sellers or even buyers can share their tours, their experiences and successes about FloorPlanOnline, the more people hear about us, and we let social media do the advertising work for us. A referral is much more valuable than a cold call…and social media is the new form of referral. Our marketing person, Chris Drayer, does a lot of work on the social media sites to get our name and products out to various social media sites – Facebook, Twitter, ActiveRain (a real estate oriented blog site) and to create ”Champions” for FloorPlanOnline. Often, the more successful agents are turning to these mediums as it is a hot topic in the real estate world.

We have also been involved in several grass roots industry events that use social media to talk about the events. In addition, our tours come with built-in social media tools. Anyone can post a home tour to Facebook, Twitter, MySpace, or over 100 other “social” networking sites, by clicking our “Share” button. So now, a home seller can actively participate in the marketing of their own home by posting a FloorPlanOnline tour to their Facebook Wall so all their contacts can see their home they are selling. Same for the agent. Even the buyer can share their potential new home with their friends. So the multiplier effect takes hold, and spreads.”

Here is the link to the story by Steve Fisher.

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