Posts Tagged Reputation

Brand name is not brand perception

Its important to understand how your customers and consumers actually perceive your reputation. 

You have customers that have worked with you and consumers whom know of you and may become customers some day.  Both consumers and customers already have an opinion about you, your company and your brand.  Their individual and collective thoughts and opinions create your brand reputation.

Understanding your true brand reputation is important as it is key to building a better overall perception of your brand.

Perception of brands dictates buying habits – but also dictates how they share experiences with friends. Personal referrals to friends come from great experiences.

In order to gain some perspective, lets step outside of our RealEstate bubble for a minute.

Think about a product or service what you just bought. This could be an oil change, a pair of shoes or an island in the Pacific. What was the company selling that item or service? Was it a big national company or small local? Did you get what you wanted? Was it cost effective? How did the transaction make you feel?

Here’s a Quick Brand Quiz for RealEstate folks and Small Business owners. No. 2 pencil is not required and theres no pep rally when you are done.  Are ready for the Quiz?

Is a Name a Brand?

The Three Question Quiz

1. Why did you buy?
2. How do you perceive that company’s brand?
3. Is there a difference between the advertising for the brand / product / service and reality?

My Example: I just bought a $1.29 song on iTunes from apple. Apple -The brand is comfortable, cool and rarely misses. The purchase was fast, simple and made me smile. To me apples advertising mirrors their image and my perception of the brand, not the other way around. I trust apple. In fact, would pay more than they charge for music – so I feel like its a value. No matter what Apple says in its ads, or on its site – Its my awesome customer experience that dictates the perception of brand.

The quiz is cheezy but effective tool to get you to actively asses another brand and criticly engage your habits as a consumer.  You frequently make buying decisions with out thinking deeply about the brand – its your perception that creates reality.

The reality is you frequently buy from and recommend products, brands and services that have good customer experiences, good products and good service.

Your brand is your customer experience.

Bonus Question:
Do you know what your customers say and feel about your own brand? What is your brand reputation?

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